Context / Overview

Sharing the Vision (StV) is Ireland’s national mental health policy. The ambitious policy will transform our collective approach to mental health from a public health perspective while driving continuous improvements in the delivery of mental health services. The policy is due to be delivered up until 2030. Sharing the Vision reflects a strong collaboration across the HSE and Department of Health.

What is the purpose of this ad/brief?

We want to produce communications collateral, which will likely be in video format, that will engage key stakeholders, encourage support for StV and the policy implementation team, and associated structures, and lay a strong foundation from where we can foster relationships and build key connections, including across the new Health Regions. An initial high level plan will determine the requirements internally to become more self-sufficient in this area of work ongoing.

Target audience

Internal stakeholders and partners. These include senior management teams in the new HSE health regions; staff working in mental health, HSE staff more generally, and the wider health sector including Department of Health staff and healthcare professional representative bodies.

Other relevant audiences include service users and people with lived experience, voluntary and community partners, wider government, and people with an interest in mental health.

Time-frame

High level plan by mid-September, video content by end of October with ongoing support throughout 2025

Requirements

1. Creative and strategic input and guidance from the selected supplier on the growth of Sharing the Vision awareness set out in a high-level plan
2. Video(s) (duration and formats to be agreed)
3. Video cut-downs for potential use on social media, etc. to be agreed with supplier

Submission requirements

With a closing date of August 25th, the HSE Policy Implementation Team (Mental Health) require a 2-page proposal with high level costings to address the requirements set out above.

Total budget inclusive of VAT and all other costs that may be applicable should not exceed €10,000.

Proposals should be emailed to sharingthevision@hse.ie