Struggling with your marketing plans? You’re not alone.

Do any of these sound familiar?

• “Our marketing activity feels scattered, not strategic.”
• “We’re doing lots of campaigns but I can’t prove what’s working.”
• “We have a plan, but it never really gets delivered.”
• “There are so many marketing channels, I don’t know where to focus.”
• “I’m worried we’re wasting time and money on the wrong things.”

If so, the SOSTAC® Certified Planner Course will help.

Transform Your Marketing with a Proven Framework

Join marketing expert Lydia McClelland for a 4 x half-day online training course and become a SOSTAC® Certified Planner.

SOSTAC® is a world-renowned planning model that takes away the guesswork. It gives you a simple six-step structure to analyse your market, set clear goals, create strategies, deliver effective campaigns, and measure success with confidence.

Why Attend?

• Solve the overwhelm – structure your marketing activity so it feels manageable and focused.
• Set goals you can prove – learn how to establish measurable objectives and report on ROI.
• Turn plans into action – discover how to move from strategy to delivery without losing momentum.
• Maximise your budget – stop wasting time and money on guesswork; focus on what works.
• Boost your professional profile – gain a globally recognised certification.

What You’ll Learn

1. Analyse Your Market – Understand your current position with a Situation Analysis.
2. Clarify Your Objectives – Set SMART goals that your stakeholders will buy into.
3. Develop Your Strategy – Create a roadmap to reach those goals.
4. Execute Tactical Plans – Prioritise channels and integrate campaigns effectively.
5. Avoid Common Mistakes – Learn from case studies and real-world examples.
6. Measure & Improve Performance – Use the Control element to track progress and refine activity.

Who Should Attend?

This course is designed for:

• Marketing Managers & Executives
• Business Owners & Entrepreneurs
• Fundraising & Development Officers
• Social Enterprise & Charity Leaders
• PR & Communications Professionals
• Anyone responsible for planning and delivering marketing

Course Details & Pricing

• Format: Online via Zoom (4 x half-day sessions)
• Dates: Starts Tuesday 30 September 2025 (09:30–12:30 GMT), continuing on 7, 14, 21 October
• Investment: €595 + VAT/£495 + VAT )
• Certification Exam: Optional €234 + VAT /£195 / (payable directly to SOSTAC®)
• Small class sizes – ensuring an interactive, supportive learning environment.

Meet Your Trainer – Lydia McClelland

Lydia McClelland is a marketing mentor, trainer, and consultant with extensive experience in strategy and planning. She is the only licensed SOSTAC® Certified Trainer in Ireland and delivers training across the UK and Ireland.

Secure Your Place Today

Stop guessing with your marketing. Start planning with confidence.

Secure your place - https://www.lmc-associates.co.uk/sostac-training 
Explore all LMC Associates Training - https://www.lmc-associates.co.uk/training