Mental Health Ireland: Communications and Fundraising Officer

Mental Health Ireland Logo
Mental Health Ireland

Position Title: Communications and Fundraising Officer

Reports to: Head of Communications and Fundraising

Location: Head Office (Glasthule, Co. Dublin)

Mental Health Ireland (MHI) is a national voluntary organisation with a network of Mental Health Associations (MHAs) active throughout the country. Mental Health Ireland aims to promote positive mental health through education, training and awareness raising and to support persons who experience mental health difficulties, their families and significant others through the activities of Mental Health Associations’ and national advocacy.

POSITION SUMMARY

Working as a member of Mental Health Ireland’s head office Team, this position offers an opportunity to work closely with our Head of Communications and Fundraising and make a real contribution to the development of Mental Health Ireland’s Communications and Fundraising programmes.

This position will play a key role in planning and delivering communications and fundraising strategies and support to volunteers, supporters and staff.

The focus of the role will be to secure new supporters and volunteers and build on existing relationships in order to generate income, develop loyalty and raise awareness for Mental Health Ireland.

The post holder will write, edit, co-ordinate and publish content across various channels including the website, social media and print and online marketing materials. They will also plan and implement communications and fundraising campaigns to raise awareness and funds.

There will be a strong emphasis on Digital Communications in this role, in particular to create engaging and relevant digital content and to analyse the success of this content according to performance indicators.

The successful candidate will be in a position to support the development of our reputation via the media by generating coverage for Mental Health Ireland both proactively and reactively.

The successful candidate should have a passion for digital marketing and/or fundraising. They should be organised, creative and have the ability to work independently with great attention to detail.

The role may require out of office hours occasionally to attend events. There is a time in lieu policy in place to cover this.

THE PERSON

The successful candidate will be expected to have:

  • Two years’ experience working in fundraising and/or communications with digital marketing experience.
  • A third level qualification in Digital Media, Marketing or Communications.
  • Excellent interpersonal communication and persuasiveness skills, including strong writing ability across a range of media.
  • Experience engaging with the local and national media.
  • Excellent digital marketing and social media knowledge and skills.
  • Proficient in fundraising databases, everydayhero, WordPress, MailChimp, Google Analytics, Google AdWords, Microsoft Office.
  • Experience in budget management.
  • Expertise in the social media landscape and the creation and publication of content including film, photographic and written.
  • Strong analytical skills with an ability to access information accurately, quickly and strategically.
  • Excellent written and communications skills.
  • A passion for and experience in fundraising online and offline (community, corporate, individual)

MAIN RESPONSIBILITIES

The Communications and Fundraising Officer will have responsibility for:

Communications:

Digital

  • Development and management of weekly/ monthly/ annual content calendar across online platforms including social media, website and newsletter.
  • Plan and create multi-media communications material for all online platforms
  • Social media monitoring and reporting with proactive and reactive responses on Twitter, Facebook and Instagram.
  • Growth of social media networks and audiences.

Media

  • Identifying key media contacts and building and maintaining relationships.
  • Field queries from the press and public.
  • Drafting and distributing press notices, releases and media comments with support from Head of Communications and Fundraising.

Communications

  • Assist in the implementation of the communications and fundraising strategy.
  • Provide communications support for all campaigns
  • Preparation of return on investment reports throughout the year.
  • Supporting with Annual Report creation including content, liaising with design agency and delivery on timelines.
  • Storytelling – generating content from our stakeholders and supporters for our platforms.
  • Event management support for a number of projects/ events both online and offline.
  • Work with external suppliers

Brand

  • Ensure consistent branding is used across the organisaiton and with external fundraisers
  • Help maintain and build reputation

Fundraising:

  • Cultivate new and steward existing relationships with individuals and corporates in order to raise funds and secure direct, event, and campaign support for the charity.
  • Plan and execute existing and new fundraising events with a view to increasing income, and with high attention to detail and quality.
  • Promote existing and create new opportunities for community members to fundraise for the charity.
  • Represent the charity in communities and at relevant events around the country in order to generate new supporters, steward existing supporters, and build brand awareness.
  • Lead all aspects of the charity’s Facebook Fundraising programme and managing EverydayHero supporters.
  • Thanking people – we do that a lot here in many ways!
  • Develop and promote the charity’s fundraising campaigns.
  • Identify and enlist key fundraising volunteers, including ambassadors to publically represent the charity.
  • Provide support and tools to volunteer fundraisers and community fundraisers in their various fundraising activities.
  • Develop and execute supporter recognition and stewardship plans, ensuring accuracy and completeness of records in donor database.
  • Developing and posting content via Mailchimp to the charity’s subscribers.
  • Maintaining accurate reports on giving and produce reports throughout the year on fundraised income including Return on Investment.
  • Participate in relevant training and development courses.

Conditions of employment:

The Communications and Fundraising Officer will be based at Head Office in Glasthule in Co Dublin.
This post is a two-year contract.
The position is based on a 5-day week (37 hours), exclusive of lunch hours.
The salary for this post is aligned to Grade IV, HSE and is commensurate with qualifications and experience and subject to Garda Vetting.

For further information you can email jilloherlihy@mentalhealthireland.ie

To apply for the role please email recruitment@mentalhealthireland.ie

Closing date: 31st January at 5pm
Interviews: Will take place on the 13th & 14th February in Mental Health Ireland Head Office in Glasthule, Co Dublin.

Region: 

Glasthule, Co Dublin

Expiry date: 

31/01/19

Date Entered/Updated: 

09/01/19