Women’s Aid: Too Into You Campaign

Too Into You Logo

What do 'Snooping Simon', ‘Controlling Conor’, ‘Triple Text Tom’ and ‘Send Nudes Niall’ have in common?

They are all characters in the Women’s Aid #TooIntoYou national public awareness poster and online campaign this October.

The three week long poster (please see attached below) and social media advertising campaign runs from 8th October to the end of the month.

To encourage discussion about healthy and unhealthy relationships, the #TooIntoYou campaign features seven characters:

Each character reflects the insidious and harmful ways that young women experience dating abuse from their boyfriends or exes. The campaign also helps young women to spot the 10 key danger signs of dating abuse and provides information to combat online stalking and digital abuse and shares young women's stories.

Visit the campaign website www.TooIntoYou.ie

The campaign highlights the hidden reality of many young women's relationships and calls attention to the darker side of relationships. We are clearly asking – what part of love is abuse?

About our #TooIntoYou campaign

  • The Women's Aid #TooIntoYou campaign highlights the way that a controlling boyfriend's attention can often be overwhelming at the early stages of a relationship, how what felt like positive attention and attentiveness at the beginning of a relationship can slowly turn into more negative, controlling attention as the relationship continues and it becomes more difficult for the woman to break up or to seek help.
  • The #TooIntoYou campaign raises awareness of unhealthy behaviours in a relationship in the hope that young women, if informed, might get help before the relationship becomes more established, and it has become harder to leave or get support.
  • We hope that if a young woman is uncomfortable or worried about any aspect of her relationship with her boyfriend, and hears or sees one of our advertisements, she will contact the Women's Aid National Freephone Helpline 1800 341 900 or talk to someone she trusts.
  • Our experience and national and international research show that young women are at risk from violence and abuse from their boyfriends. In dating relationships violence and abuse are already a feature but are often not recognised as such by the young woman herself, or her friends.
  • The Women's Aid #TooIntoYou campaign is specifically targeting younger women to try to prevent the next generation of domestic abuse.

Request a #TooIntoYou awareness pack

If you would like to receive copies of the awareness posters and postcards to display locally, please contact Women's Aid on 01 678 8858 or email us at christina.sherlock@womensaid.ie and we will send it to you free of charge, while stocks last.

Please support the #TooIntoYou campaign

  • Share the #TooIntoYou website online and with friends and family, and help spread the word about healthy and unhealthy relationship behaviours
  • Add the Women's Aid National Freephone Helpline number 1800 341 900 to your mobile contacts in case you or someone you know should ever need it.
  • Find out how you can support a friend or family member who is experiencing relationship abuse here.
  • Follow Women's Aid on InstagramFacebook and Twitter, and share information on #TooIntoYou on your profile, or share this information with friends via email.
  • Sign up to our e-newsletter to stay informed and participate in further Women's Aid actions.
  • Donate to the help keep the #TooIntoYou running at www.TooIntoYou.ie.

If you are affected by dating abuse or you are worried about someone, please visit www.toointoyou.ie or call the Women's Aid Freephone Helpline 1800 341 900, 24 hours a day, 7 days a week.



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